Privacy and cookie statement  |  Playable Platform

This is the privacy and cookie statement for the Playable Platform web platform at belonging to Playable Platform B.V. (hereinafter referred to as “Playable Platform”, “the Platform”, “we”, or “us”). If you make use of our Platform, we (and third parties) may process your information. This information may include personal data. That is why we ensure that it is processed carefully and securely. This privacy and cookie statement describes which data is collected, what this data is used for and how we process it.

It is important to Playable Platform to treat your data carefully and securely. To this end, Playable Platform operates under the following core values:

  • Clearly document our objectives before processing your personal data, by means of this privacy statement;

  • Store as little personal data as possible and only store the data required for our objectives;

  • Explicitly ask for permission to process your personal data if permission is required;

  • Take the necessary security measures in order to protect your personal data. We also enforce these obligations on any parties that process personal data on our behalf;

  • Respect your rights, such as the right to access, edit, delete, transport and/or restrict the processing of any of your personal data that is processed by us.


Playable Platform recommends you to carefully read this privacy and cookie statement. Please keep in mind that this statement can be revised regularly, for example after new functions have been added to the Platform. We advise you to check this privacy and cookie statement periodically to make sure that you are fully up to date with these revisions.


This privacy statement was last updated on September 1, 2019.

If you have any questions after reading this privacy and cookie statement, please feel free to contact us by using the contact details listed at the bottom of the statement.

The Playable Platform platform

At Playable Platform we offer our customers the opportunity to optimize and create playable ads. These playable ads are all provided to the customer through the Platform.

In order to gain full insight into the actual output from the playable adds the Platform assembles all relevant information and analytics for customers with regard to the overall success and usage of the playable adds by end-users. This privacy statement describes how Playable Platform puts the aforementioned core values into practice and in what way Playable Platform protects the privacy of customers using the Platform.

Please note that under applicable data protection legislation Playable Platform only acts as a data controller for the data of its customers that is processed when using the website, but not in the context of collecting data through third party apps. Therefore this privacy and cookie statement does not apply to third-party apps and websites that display and/or make use of playable ads by Playable Platform and consequently process personal data through those ads. We recommend that you read the privacy and cookie statement of these apps and websites before further visiting them.

Processing your personal data

By making use of the Platform, you might provide us with personal data. Which personal data you provide depends on the functions or services within the Platform you use. We can process the data for the following objectives:

  1. To send you our newsletter, if you have subscribed to it;

  2. To contact you with regard to a demo and/or contact request regarding a new Playable Platform product and/or service;

  3. To enable you to make a purchase through the Platform;

  4. To further develop our website (based on our website visitor analytics).

In the next section, we will explain to what end we process your data per objective, what this data is used for and how long we store it.


If you subscribe to our newsletter, we store your e-mail address, so that we can send you the newsletter. We also register the moment at which you subscribe to the newsletter. We do so to prove that you subscribed voluntarily and that we did not obtain your data in an unauthorized manner. You can cancel your subscription to the newsletter at any time. Each newsletter contains a link to unsubscribe. In addition, we collect analytics data by means of cookies that we include in our newsletter in order to further improve its contents. We do this by keeping track of opening and click behaviour. Until you unsubscribe from the newsletter, we will store your e-mail address in order to send you the newsletter.


Demo and/or contact request

On our website you can request contact with Playable Platform for more information about the way in which your data is being processed, or to simply be informed about all our (new) products and features for the Platform. Through our website it is also possible to request a demo offering you a behind the scenes look at our Platform and the way in which you can gain new insights into your customers by making use of our playable adds.

When filling in our webform to request the abovementioned contact and/or demo we process the following personal data:

  • Name;

  • Email address;

  • Phone number;

  • Company name.


After requesting a demo and/or contact we will only use your personal data for that specific objective. We will only further process this personal data after receiving your consent. We will store the data for the duration of 6 months.



Playable Platform makes use of cookies. A cookie is a small text file that is sent along with the website and that is stored on your device. The information stored by a cookie can be transferred to our own secured servers or those of a third party hired by us. This information may include personal data, such as your IP address.

Playable Platform only uses one type of cookie (except for any necessary cookies to smoothly run the Platform), namely the analytics cookie by Google, Inc (hereinafter: “Google”). The information

generated by the cookie about your use of our Platform (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of our Platform, compiling reports on the activity on the Platform for Playable Platform and providing other services relating to activity on the Platform. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from


It is important to Playable Platform to treat your personal data safely. We ensure that any data we have of you is properly secured. We continually adapt our security and pay close attention to what can go wrong. We also offer access to our Platform via a secured connection. This connection is indicated by a lock in the address bar in most internet browsers. We also work hard internally to securely process your personal data.

Sharing your data with third parties

Your personal data will only be used for the objectives stated above. However, we may share your personal data with third parties for the following reasons:

  • When we have hired them to support us in reaching the abovementioned objectives;

  • We have a legitimate interest to do so;

  • We have your consent to do so;

  • We are legally obligated to share your personal data.


Your rights as a data subject

The current privacy legislation gives you a number of rights with regards to your personal data:

  • You can request access to your personal data that is processed by us;

  • You can have errors in the processed personal data be corrected or have personal data that has expired or become redundant be deleted;

  • You can revoke the permission you gave on the website to process certain personal data at any time;

  • You can raise an objection your personal data being used;

  • You can have the processing of your personal data be restricted;

  • You can request us to transfer your data to you or to a third party.


You can reach out to Playable Platform directly if you wish to exercise your rights or if you have a question regarding the manner in which Playable Platform treats your personal data. You can find our contact details at the bottom of this privacy statement. In order to prevent misuse, Playable Platform may ask you to identify yourself when you reach out to us to exercise certain legal rights.

Want to contact us?

Our customer service is happy to help you with any questions or comments you may have including those originating from reading this privacy and cookie statement. In case you want to get into contact with Playable Platform, you can make use of the following contact information:

Playable Platform

Nieuwezijds Voorburgwal 296-298

1012 RT, Amsterdam, The Netherlands

Of course, Playable Platform is happy to help you if you have any complaints regarding the processing of your personal data. Based on the privacy legislation, you are also entitled to file a complaint with the Dutch Data Protection Authority for privacy matters.

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