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©2019 by Playable Platform

Playable Ads

Playable ads platform with data analysis & instant iterations


Top performing playable ads

  • Our main focus is performance. We build high-quality ads tailored specifically to game genres and target audiences

  • We provide the expertise that we've built up from creating hundreds of playable ads and analyzing more than 10 billion in-ad tracking events

  • All production is in-house in Amsterdam

Reskins in seconds

  • Swap assets and change variables to create reskins and new iterations in seconds

  • Easy playable ad editor that requires no design or coding knowledge

  • Create endless variations and export automatically to any major ad network, such as Facebook, Google, and so on

Measure & optimize in real-time

  • Get in-ad data to analyze and optimize your playables in real-time 

  • Test variations and compare IPM, retention, and ROAS

  • Act on your analysis and create new optimized variations in seconds

Meet the team

Johan Lofstrom


Former VP EMEA at Chartboost. BCG Management Consultant turned Mobile Marketing entrepreneur. MIT MBA.

Tomas Piktozis


Former Sales & Customer Success executive at mobile marketing companies such as Fyber, Chartboost & Mobvista. Passionate about supporting mobile games companies in their quest for user growth.

David Maret

Head of Business

Former Head of UA & Monetization EMEA at Chartboost. Digital Marketing manager specialized in leading teams working with mobile games customers.

Johannes Lang

Head of Production

Former Head of Creative Studio at Chartboost and evangelist for playable ads. Design and marketing professional with a long history working in mobile gaming studios and advertising agencies.

Erik Duindam


Former Head of Engineering at Everwise in NY/SF, CTO at high-growth startups worldwide. Long track record of leading high-traffic and high-availability platforms.