The only self-optimizing playable ad technology in the world

Optimize ads for IPM and ROAS automatically, increase performance quickly, get valuable insights. Read Pocket Gamer article.


Self-optimizing, self-learning playable ad technology

  • Algorithmic optimization of playable ad creatives for all networks, like AppLovin, ironSource, Unity, Google, Facebook

  • Bring your own playable (BYOP) or let us produce a top-performing creative for you in 1 week

  • Supports #1 and multiple top 10 mobile games in the App Stores today, 500M+ impressions per month

  • Built by mobile games and ad-tech veterans

Reskins & iterations in seconds

  • Swap assets and change variables to create reskins and new iterations in seconds

  • Easy playable ad editor that requires no design or coding knowledge

  • Create endless variations and export automatically to any major ad network, such as Facebook, Google, and so on

Measure & optimize in real-time

  • Get in-ad data to analyze your playables in real-time 

  • Test variations and compare IPM, retention, and ROAS

  • Get new optimized variations in seconds

Meet the founders

Johan Lofstrom

Co-Founder & CEO

Former VP EMEA at Chartboost. BCG Management Consultant turned Mobile Marketing entrepreneur. MIT MBA.

Erik Duindam

Co-Founder & CTO

Former Head of Engineering at Everwise in NY/SF, CTO at high-growth startups worldwide. Long track record of leading high-traffic and high-availability platforms.

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