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©2020 by Playable Platform

The only self-optimizing playable ad technology in the world

Optimize ads for IPM and ROAS automatically, increase performance quickly, get valuable insights. Read Pocket Gamer article.


Self-optimizing, self-learning playable ad technology

  • Algorithmic optimization of playable ad creatives for all networks, like AppLovin, ironSource, Unity, Google, Facebook

  • Bring your own playable (BYOP) or let us produce a top-performing creative for you in 1 week

  • Supports #1 and multiple top 10 mobile games in the App Stores today, 500M+ impressions per month

  • Built by mobile games and ad-tech veterans

Reskins & iterations in seconds

  • Swap assets and change variables to create reskins and new iterations in seconds

  • Easy playable ad editor that requires no design or coding knowledge

  • Create endless variations and export automatically to any major ad network, such as Facebook, Google, and so on

Measure & optimize in real-time

  • Get in-ad data to analyze your playables in real-time 

  • Test variations and compare IPM, retention, and ROAS

  • Get new optimized variations in seconds

Meet the team

Johan Lofstrom

Co-Founder & CEO

Former VP EMEA at Chartboost. BCG Management Consultant turned Mobile Marketing entrepreneur. MIT MBA.

Tomas Piktozis


Former Sales & Customer Success executive at mobile marketing companies such as Fyber, Chartboost & Mobvista. Passionate about supporting mobile games companies in their quest for user growth.

David Maret

Head of Business

Former Head of UA & Monetization EMEA at Chartboost. Digital Marketing manager specialized in leading teams working with mobile games customers.

Johannes Lang

Head of Production

Former Head of Creative Studio at Chartboost and evangelist for playable ads. Design and marketing professional with a long history working in mobile gaming studios and advertising agencies.

Erik Duindam

Co-Founder & CTO

Former Head of Engineering at Everwise in NY/SF, CTO at high-growth startups worldwide. Long track record of leading high-traffic and high-availability platforms.